SEAMOS MÁS 8M | GENDER EQUITY CAMPAIGN

For International Women’s Day, YPF launched “Seamos Más”, a campaign designed to promote gender equity and encourage real action.

The idea focused on creating more space, more opportunities and more visibility for women, turning a statement into a collective commitment.

I co-created the concept and led its development, contributing to the art direction and copy to build a cohesive campaign across all touchpoints.